Wednesday, June 11, 2014
Mentor Speaks
Following the Foot Prints of LEGEND
Thursday, May 22, 2014
An Inmates lost LIFE
Marriage.... The Function of It!
Monday, May 19, 2014
Girl POWER!
LIVING LIKE A POEM
On Monday, April 7th I attended a book launch event for one of the greatest writers of our time, Pearl Cleage. Her new masterpiece, “Things I should have told my daughter: Lies, Lessons, and Love Affairs”, is a collection of her past journal entries dating back to the 1970s and 80s. This beautifully compiled work provides a magnified view of what she learned in the years passed. She strategically placed each entry to create a look into the good, the bad, and the ugly in regards to career, relationship, and lifestyle choices. From loves lost to juicy political secrets, Mrs. Cleage reminds readers that within a singular life’s journey are many stories that define the whole person. Creatively Mrs. Cleage defies the norm and equates to mere generous in her unapologetic feminist dialect, fearlessly approaching her craft with honesty.
I sat in awe listening to Mrs. Cleage read page after page of shear brilliance. I wrote down a quote from the book that changed my perspective of love and how I live everyday. I found that I don’t always let loose and love freely. It may be hard to believe that one statement could make me reach a philosophical revolution, but the truth is, it’s always more fun living in the moment than planning, closing your eyes and jumping instead of remaining on the ground, and even loving out loud rather than pouring your inner most feelings out silently on paper or in my case in a dance.
“Sometimes it’s more fun to be a poem than to write one.” –Pearl Cleage, Things I should have told my daughter: Lies, Lessons, and Love Affairs”
Things I should have told my daughter: Lies, Lessons, and Love Affairs is a work of art intended for a variation of audience members. Pearl Cleage oozes Girl Power, I’m just here to make everyone else aware of it. Until next time, TOOTLES!
Lyrric Cosby Jackson
Christopher Columbus is BLACK
The New Burger King!
NEW YORK — Burger King is scrapping its 40-year-old "Have It Your Way" slogan in favor of the more personal "Be Your Way."
The chain says the new tag line will roll out across its marketing in the U.S., including in a TV ad that will begin airing Monday night. The line made its first appearance in an online video last month.
Burger King says in a statement that the new motto is intended to remind people that "they can and should live how they want anytime. It's ok to not be perfect ... Self-expression is most important and it's our differences that make us individuals instead of robots."
It may seem odd for a fast-food company to champion individuality, but Burger King isn't the only one trying to project a hip, non-corporate attitude to gain favor with customers. Since 2012, for instance, Taco Bell has been touting its "Live Mas" slogan, which means "live more" in Spanish.
Fernando Machado, Burger King's senior vice president of global brand management, noted in an interview that "Have It Your Way" focuses only on the purchase — the ability to customize a burger. By contrast, he said "Be Your Way" is about making a connection with a person's greater lifestyle.
"We want to evolve from just being the functional side of things to having a much stronger emotional appeal," said Machado, who joined the company in March.
Whether the new tag line can help Burger King's image over the long term remains to be seen. The company, along with McDonald's Corp., is fighting to boost sales at a time when people are moving toward foods they feel are fresher or higher quality. And Laura Ries, president of the brand consulting firm Ries & Ries, noted that companies can come across as trying too hard to be cool.
"The problem is that people don't see themselves as living the Burger King lifestyle," she said. "You've got to be realistic with the place that your brand holds in real life."
Burger King says new slogan was developed with ad agency DAVID, a unit of WPP.
Machado noted that Burger King hasn't been actively using the "Have It Your Way" slogan for some time in the U.S. The company, which is based in Miami, Florida, also will stop using its more recent "Taste Is King" motto. "Be Your Way" will start in the U.S. but eventually be rolled out globally, the company says.
The switch is the latest in a series of marketing and menu changes under Burger King's new management. The chain was bought by investment firm 3G Capital in late 2010, then taken public again in 2012. Soon after, 3G replaced the chain's CEO and early this year, Axel Schwan was appointed as global chief marketing officer.
In the latest quarter, Burger King said sales at U.S. restaurants open at least a year edged up 0.1 percent, hurt by bad weather.
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